As part of JPA Health’s creative team, I supported copy, scripting and creative strategy for the launch of this unbranded multiplatform paid social campaign to generate mass awareness around biomarker testing among lung cancer patients and their caregivers.
Jason Day, pro-golfer and PGA Champion, joined AstraZeneca as part of Getting Out of the Rough, a campaign featuring a six-episode video series, where Jason was joined by celebrity friends from the worlds of medicine and entertainment to discuss and learn about adapting after you or someone you love has been diagnosed with lung cancer.